How your #TBT Photos are Keeping Myspace Going

Posted on January 23, 2015 / Published by / Leave your thoughts

According to Tim Vanderhook, CEO if Viant Inc., the company that owns Myspace, it is still bringing in 50.6 million unique visitors each month. In fact, the Wall Street Journal states that Myspace is receiving its traffic from users searching for old photos in order to post #TBT (Throwback Thursday) photos onto Facebook and Instagram. Myspace gets a wave of visitors each Thursday looking for photos they may have posted onto the site during the mid 2000′s.

Vanderhook says, “MySpace was an early photo-sharing platform. So we still see a lot of people coming back to access old photos. They may not visit every day but they come back once a week or once a month.”

Myspace is also growing in other ways. The social media site boasted more the 300 million video views in November, 2014, growing their fan base with users in the 17-25 group — though it is uncertain how active users are on the platform.

Myspace had been continuously downsizing over the years but made some big changes in 2011. Specific Media bought the platform for about $35M and in 2012, branded itself as a platform for music discographies, lost the capital S, and got Justin Timberlake on board.

Everyone loves a good comeback story. Is Myspace worth taking a second look?